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Consumers Can Learn About Their New Vehicle Safety Features Through the My Car Does What? Campaign

Jeff Cole
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Partner at Zimmer, Duncan & Cole

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New safety features being installed in vehicles have the potential to prevent accidents. However, with so many devices being developed and installed on newer model vehicles, consumers are becoming increasingly confused about how to use them and are sometimes even disabling them. The National Safety Council, University of Iowa, and U.S. Department of Transportation recently unveiled a new safety campaign to help people learn how to use these safety tools.

How the My Car Does What? Program Can Educate Consumers

These new safety features are designed to prevent a crash from happening, unlike older devices that seek to protect occupants of a vehicle if a wreck occurs. As part of a new public awareness campaign, the My Car Does What? website was created to provide information to consumers on how to use their new safety devices. Some of the features highlighted on the website include:

  • Back-up Camera that activates as soon as a person puts his vehicle into reverse to show him what’s behind the vehicle.
  • Blind Spot Monitor that alerts a person if something is in his blind spot.
  • Forward Collision Monitor that notifies a person if he is about to crash into a slower or stopped vehicle in front of him.
  • Anti-lock Braking System that prevents brakes from locking up, reducing uncontrolled skidding and giving the driver more steering control in slippery conditions.
  • Rear Cross Traffic Alert that notifies a driver who is reversing when traffic is approaching from the left or right.
  • Adaptive Cruise Control that maintains a vehicle’s speed at a pre-set limit.
  • Automatic Emergency Braking System that automatically applies the brakes when the system senses that a crash is about to occur.
  • Lane Departure Warning that alerts a driver when he is drifting into another lane if his turn signal is not on.

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Category: Auto Accident


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